Miles Warfford - Founder and President
With over 30 years of proven success in sales, marketing, and executive leadership, Miles Warfford has built a reputation as a trusted partner for driving business growth and market expansion across the beverage and consumer goods industries.
✔ Sales & Marketing Leadership Across Diverse Brands
Miles has spearheaded sales and marketing initiatives for organizations such as New Age Products, Sunshine Beverage, and Carolina University, consistently developing strategies that increased brand visibility, improved market share, and strengthened customer relationships.
✔ Executive Leadership Roles in Beverage & Consumer Goods
His career includes senior leadership positions at Cypress Ascendant Holdings, Accolade Wines, Bronco Wine Company, and Luxco, Inc., where he guided teams in distribution strategy, national account development, and brand portfolio management. These roles gave him extensive experience in navigating both established and emerging markets.
✔ Strategic Expertise in Growth & Market Penetration
Known for his ability to craft and execute marketing strategy, sales management, and brand positioning, Miles has successfully launched products, expanded distribution networks, and scaled businesses across multiple industries. His insights bridge the gap between brand potential and real-world retail execution.
✔ Regional Market Leadership
Miles has directed business development efforts across key U.S. markets—including North Carolina, South Carolina, Florida, West Virginia, Virginia, and Tennessee—building long-term relationships with distributors, retailers, and suppliers that fuel sustainable brand growth.
✔ Entrepreneurship & Ownership
As Owner and General Manager of Sayless Spritz, Miles combined his leadership background with entrepreneurial vision, overseeing all aspects of brand management, sales expansion, and operational growth. His hands-on ownership reflects his ability to not only advise but also execute at every level of the business.
Pauletta warfford - VP of Operations
With a strong foundation in sales operations, commercial execution, and relationship management, Pauletta Warfford brings a disciplined, detail-driven approach to building scalable beverage and consumer businesses. Known for her ability to connect strategy with execution, Pauletta plays a critical role in driving operational excellence and sales support across growing brands.
✔ Sales Operations & Commercial Enablement
Pauletta has extensive experience supporting sales teams and leadership through structured processes, account coordination, forecasting support, and operational follow-through. Her work ensures that sales initiatives move efficiently from planning to execution, enabling teams to focus on growth and customer relationships.
✔ Account & Partner Relationship Management
Throughout her career, Pauletta has worked closely with key accounts, distributors, and external partners to maintain alignment, manage communications, and support long-term relationships. Her proactive, service-oriented approach helps strengthen trust and consistency across the sales ecosystem.
✔ Operational Leadership & Process Management
With a strong operational mindset, Pauletta excels at managing workflows, timelines, and cross-functional coordination. She brings structure to fast-moving environments, supporting inventory planning, logistics coordination, and internal reporting that keep businesses running smoothly as they scale.
✔ Entrepreneurial & Brand Operations Experience
As a co-owner of Beverage Assets and Sayless Spritz, Pauletta plays an integral role in day-to-day operations, sales support, and business administration. Her hands-on involvement spans customer engagement, operational planning, and execution support—providing the backbone required for sustainable brand growth.
✔ Detail-Driven Execution with a Customer-First Focus
Pauletta is known for her attention to detail, reliability, and ability to anticipate needs before issues arise. Her operational discipline and commitment to customer service ensure a seamless experience for partners, accounts, and internal stakeholders alike.
john dorminey - Account Manager & Channel Distribution
With a career rooted in beverage sales, distributor relations, and market execution, John Dorminey brings a practical, results-driven approach to building brands and strengthening wholesale partnerships across competitive markets. Known for his collaborative style and strong field presence, John is a trusted resource for distributors and retail partners alike.
✔ Distributor & Channel Management Expertise
John has extensive experience working directly with beverage distributors, supporting execution at the market level and ensuring brand priorities translate into effective sales results. His hands-on approach helps align supplier goals with distributor capabilities, driving consistent performance across territories.
✔ Sales & Market Development Leadership
Throughout his career, John has supported both emerging and established brands by focusing on market development, account activation, and sales strategy. He understands the nuances of local markets and the importance of disciplined execution in convenience, grocery, and on-premise channels.
✔ Execution-Focused Brand Growth
John is known for turning strategy into action. From distributor onboarding to retail programming and account support, he excels at bridging the gap between brand vision and in-store results—helping brands gain traction where it matters most.
✔ Relationship-Driven Approach
A strong communicator and relationship builder, John works closely with distributor sales teams, managers, and key accounts to create trust, accountability, and long-term partnerships that support sustainable growth.
✔ Regional Market Experience
Based in the Southeast, John has deep familiarity with regional distributor networks and retail dynamics, allowing him to quickly adapt strategies to local conditions while maintaining consistency with broader brand objectives.