30+ years of experience in sales, marketing, and leadership.
✔ Led sales & marketing solutions for New Age Products, Sunshine Beverage, Carolina University, and more
✔ Former leadership roles at Cypress Ascendant Holdings, Accolade Wines, Bronco Wine Company, Luxco, Inc.
✔ Expert in marketing strategy, sales management, and business growth across multiple industries
✔ Leading North Carolina, South Carolina, Florida, West Virginia, Virginia, Tennessee markets
✔ Owner and General Manager of Sayless Spritz
Led national sales planning, product launches, and service plans
✔ Transformed supplier-distributor collaboration to drive growth in the 3-tier system
✔ Developed national pricing, marketing plans, and distributor alignment
✔ Managed brand launches, trade shows, and distributor education
✔ Built and executed social media strategies to enhance consumer engagement
✔ Led logistics, inventory forecasting, and FOB pricing for international brands
✔ Presented to major retailers: Kroger, Whole Foods, Total Wine, Aldi, and more
Proven success in national & regional brand management
✔ Strong relationships with corporate chains, distributors & retailers
✔ Skilled in product launches, sales growth & market expansion
✔ Expertise in wine & spirits distribution systems
✔ Dynamic speaker & motivator, driven to exceed sales targets
Represents Beverage Assets portfolio in Wisconsin, Ohio, Michigan, Illinois, and Indiana
✔ Leads new distribution efforts and is a key partner in the secondary market
✔ Specializes in moving close-dated and discontinued items profitably through multiple channels
✔ President of BMF Enterprises, LLC – a broker marketing and sales firm with a top-tier portfolio
✔ Former National Retail Sales Director at Anheuser-Busch InBev, Chicago, IL
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